You’re here because you’re wondering how to post your blog post on Pinterest, right? Pinterest is an amazing site for new bloggers because you can easily gain traffic to your website without having to wait 6 months for Google to finally recognise you.
With this platform you can upload any links to Pinterest however, you will need to upload it with an image or video.
Don’t you fret! You’ll learn about starting a site (if you haven’t yet), what Pinterest is, how to create pins, what type of pins you should create, the important tutorial on how to upload your post and how to get people to share your pins. It sounds like a mouthful but I’ll try to make it sound simple.
Let’s get into the post on how you can start uploading your blog post to Pinterest.
Have you started a blog?
I mean you probably have if you’re already on this post. But if you haven’t, I highly recommend self-hosting on WordPress with SiteGround. I’ve been using their self-host service ever since I started transferring my site from WordPress.com to WordPress.org.
Based on my own experience with SiteGround, they have wonderful customer service and is very reliable when I was having issues with my site speed. They also changed my HTTP to HTTPS for free within minutes.
What is Pinterest?
I’ve mentioned Pinterest plenty of times in my older posts (because it is my number one traffic source to my blog).
In summary, Pinterest is a platform filled with visual ideas and inspiration. This includes recipes, fitness routines, blogging, home DIY, travel and much more. Think of it as a visually pleasing SEO.
Where to create Pins?
There are many different types of graphic design tools to create pins. Here are a few lists of them that I know of:
- Canva – This is the no.1 tool I use when creating my own Pinterest graphics. I highly prefer this tool because it’s free and easy to use. I’ve also used this tool to create 100 unique feminine pin templates. You can also create animated pins as well.
- Adobe Photoshop – A ton of bloggers use this tool to create their pins but you have to pay monthly for it. Based on my experience using Photoshop, there’s a lot of things that you got to remember however it is worth it if you want to create unique pins out of the ordinary.
What types of pins should you create for Pinterest?
You can do the casual Pinterest image size of 735 x 1102 pixels.
Based on Figma’s post, Pinterest displays anything down to a width of 238 pixels with the appropriate scale height. So you can post anything taller than the recommended size mentioned. For me, I use the recommended Pinterest template size from Canva which is 1000 x 1500 pixels.
You can create infographics (using Canva) that get a lot more shares than the casual pins (for me that is). These are the type of Pinterest pins that get the most saves on my account.
Quote pins get just the same amount of shares as infographics. Plus, they’re also popular search terms on Pinterest. Literally, type in your keyword and you might find “quotes” added to them. Check below for an example.
You can create a pin with an inspirational quote on it and link your post to it.
How to post your blog on Pinterest (tutorial)
Make sure you have your blog post link and Pinterest account ready.
Obviously, you’re going to have created a Pinterest pin. Using the design tools I’ve mentioned before, create your pin before you move onto the next step. I’m going to be using Canva to create my pin for this tutorial.
Since this is your first time sharing your blog post to Pinterest, I decided to try animating my pin for the first time (so you don’t feel alone).
Now once you got both links and pins ready, it’s time to hop onto Pinterest. I have a business Pinterest account so if you haven’t transferred from personal to business yet, click here. If you’re not planning to do that, it’s going to look different (so I recommend transferring).
When you log on, the first thing you should be on is your “business hub”. On the top, click on “Create” and then “Create Pin”.
You’re going to see this page:
The first thing you’re going to see is the big grey rectangle on the left. This is where you can drop your pins. The small rectangles on the top left are where you can add multiple pins (which we are not going to do in this tutorial). Next to it is the drop-down menu for your Pinterest boards and the publish button.
Underneath is where you “add your title”, your account name + follower count, your description that says “tell everyone what your pin is about”, “add a destination link” where you will place your blog URL and the choice between publishing now or scheduling it later.
What you’re going to do is add your pin by DRAGGING or clicking the upload icon (which will open your file location).
I always drag mine from the file explorer (if I already have pins created) because it’s much easier that way. You can also add multiple pins from your file explorer but again, we’re just going to be doing 1 in this tutorial.
I dragged it straight from the download bar on my Chrome browser (yes you can do that). If you uploaded a normal pin yours won’t show up with the “video cover image” or the “add tags”.
Next, you’re going to add your blog URL to “add a destination link” rather than add the title or description first. We all have those days where we forgot to add the URL and then we’re screwed. Also, it’s much easier to copy and paste your already-written description from your Excel (for later use).
But if you want to add the title first and add the URL last, you do you.
Once you’re done adding a few touch-ups, select a board you want to pin it to and then click “Publish”.
That’s it! Your pin with your blog URL is live! It’s simple and as easy as that.
How to get people to share your pins?
Join Facebook groups that have weekly sharing threads
These threads allow you to add a link to your pin and others can share them. For example, “Wednesday’s Pinterest thread” is where you can ONLY upload your Pinterest pin URL.
Although, this may be time-consuming since it’s a 2-way route. Meaning you got to return the favour. But if you have the time in the world, you can join these threads.
Focus on your pin designs
Pinterest is a visual platform so make sure your pin stands out. These often include having bright or subtle colours, large, easy-to-see fonts, pretty images and a lot of white space.
Create a catchy title
You can do this by adding it during your designing phase AND to your pin title.
Use the CoSchedule tool to help analyse your headlines. Often if your heading gets rated at least over 65, it’s good.
Install Pinterest’s “rich pins”
I would highly advise you to install this if you haven’t. By installing this code on your site, other people will pin your Pinterest graphics and it will automatically fill in text from your site to the pin’s description. Plus, it won’t make your pins look messy.
Add keywords in your title and description
How can your pins show up in the search results if you don’t add your related keywords? I’m not telling you to keyword stuff everything (you can do that at the end of your description) but you should make your paragraph flow.
Think of it as writing a summary of what your blog post is about. You should also add your main keyword/s to your title as well.
Look at Pinterest trends
Check out what’s popular by going on here and create a related pin on it. You should also search up your keyword and check to see how many people are repining them.
I highly recommend EllDuclo’s Pinterest Marketing Course which is a great start for beginners. She shares Pinterest marketing techniques on how to gain traffic to both your blog and Pinterest account.
That’s the end of the tutorial. Now that you learned how to post to Pinterest, it’s time for you to start creating multiple pins and upload them as shown in this post.
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