It is awesome to have a Pinterest pin design checklist ready for you when the day of creating your pins comes.
You really can’t remember everything so this Pinterest checklist will come in handy (…unless you’ve been doing this for a long time.) In this post, I’ve included Pinterest design tips for you to follow in order to create viral pins and get organic clicks rolling!
In the end, you can download a PNG checklist that I’ve created so that you can save it to your drive and open it whenever you need to. Bring your coffee along and let’s get straight into it.
The Best Pinterest Pin Design Checklist You Need To Grow Your Pinterest Account
Are your Pinterest pins vertical?
Your pins (it could be a normal static pin or video pin) must be vertical! Pinterest recommends pinners to create a vertical pin in the ratio of 2:3 -so 1000 x 1500 pixels. The max file size should be 20MB. Now if you’re a long time Pinterest pinner like me, you can start creating and experimenting with longer pins to see what works and what doesn’t work.
Do you have your brand colours?
Make sure you have your brand guideline or brand style palette in order to create a consistent branding theme. If you don’t have one, that’s absolutely ok! You can create your own palette by experimenting with Canva’s colour tool. Learn more about how to avoid these branding mistakes in this post here.
Is your images high quality?
Are your images high quality? If not, you can always find high-quality free stock images online (the blog post will list different free stock photo websites you can use) or you can use the free/pro version of Canva to add images to your Pinterest pins. I prefer using the Canva photos since it’s much quicker to add.
Is your titles click-worthy?
Do you have a clear and click-worthy title for your content post, Pinterest header and Pinterest pin? If not, you can use CoSchedule’s free “Headline Analyser” tool (you can find the tool by scrolling way down to the end and it is right there in their blog footer) to help you analyse how clickable your title is.
What about the readability of your text?
Are your fonts clear and readable? To tell if your text is clear or not, look at your whole pin overview and if you can’t read it from afar, then you need to change it. To learn more on how to make your Pinterest text stand out including what suitable fonts you should use, check out my “Branding on Canva” eBook (that has all the resources you need to guide you on designing click-worthy and viral pins). If you click here, you’re able to get 35% OFF this eBook (instantly at check-out) with BONUS 10 Instagram Post Templates!
Do the colours match?
Does your overall colour go well together? Does it balance each other out or does it clash with each other? You can find inspired colour palettes by heading over to Coolors. In my eBook, I explain to you more about colour theory and colour psychology so that you can experiment and find your own colour palettes. I will also link more resources you can use to find many different colour palettes suited to your style.
Are your Pinterest pins neat and clear?
Does your Pinterest pin stand out? Make sure your pins aren’t distracting and cluttered. Also, pay attention to the text. It’s better to add text on a non-distracting area on your canvas (like black text on lighter colour canvas or lighter colour text on a darker colour canvas, and so on). Again, if you can’t read it from afar, then your audience can’t read it as well.
(Bonus Tips) Do your pins stand out from your competitors?
Does your pin match the theme of your competitors? To look up your competitors, go to Pinterest and search up your niche (i,e “food blogger”, “business blogger”, “beauty blogger”, etc) and see what the top pins are. Take inspiration from those pins to create your own one but make sure you design it in your brand style and persona.
After you’ve finished creating your pins, it’s time to checklist off things that you will need before you make it live on Pinterest.
- Have you’ve done Pinterest keyword research? If not, I’ve made a post on how you can use Pinterest trends to find keywords to add to your pins (and get that organic boost!)
- Have you’ve come up with a Pinterest SEO optimized title? Use the keywords you’ve found from Pinterest trends and incorporate them in your title. Make sure to add a CTA (call to action) at the end of your title as well. A CTA example could be “click the pin to find out more!” or “shop here by clicking the pin”.
- What about an optimized Pinterest description? Make sure to take your main keywords and add them throughout your summary description.
- Have you got your HTML links ready? Don’t forget to add links or you won’t get people to go to your site or business page. Plus, it would be a waste of time creating the pins if you don’t add the links!
This Pinterest pin design checklist will help you create and experiment with different pins to help you grow clicks to your business as well as grow your Pinterest business account.
I’ve created a checklist PNG file below where you can refer to it whenever you’re creating your pins. To download it, right-click on the image and then click on “Save Image As” to save it to your drive.
Make sure to click here for my eBook “Branding on Canva” (BONUS 10 Instagram posts template) using this 35% OFF coupon (instant check out once you click the link) in order to learn…
- how to pick click-worthy text to add to your Pinterest pins,
- learn the necessary colour theory and colour psychology in order to create your own colour palette (or colour selections),
- learn how to create viral Pinterest pins to make you stand out from competitors,
- and use Canva to your best advantage!