Did you know you can gain passive traffic to your website just by using Pinterest? In this post, I’ll share with you how to use Pinterest for blogging.
Pinterest is a wonderful platform to gain easy blog clicks and can last for a lifetime! Some of my older blog posts I made back in 2016-2020 are still gaining traffic. That’s the power of Pinterest and search engine optimisation!
So in this post, you’ll learn about starting a blog, how to start a Pinterest account and my best recommended Pinterest templates to get started for beginners.
Starting a Blog
First off, you need a professional blog before you start posting on Pinterest. I recommend purchasing a self-hosted site rather than using the free version of WordPress or Blogger UNLESS you’re on a tight budget. Based on my experience, I wished I had self-hosted sooner rather than later.
So why self-hosting ESPECIALLY on WordPress?
- You get to add AD programs like Google Ads or MediaVine to your website as using the free version won’t allow you to do that. Get that side hustle money, girl!
- You can add WordPress plugins (because the free version won’t allow you to do that).
- You can optimise your site however you like! This includes customising your website theme, adding your fonts, adding brand colours, adding your social media icons, etc.
- You get to have a very professional HTML so that you get more of a chance to do guest posting, collaborations, join affiliate market networks and many more!
- You don’t have to worry about WordPress suddenly deciding to close your website down (yes, they can do that since they OWN your free website).
One of my favourite self-hosting is SiteGround. I’ve been using them for over 6 years. They have amazing customer service and wonderful self-hosting management. Once your blog grows big, you can upgrade its plan easily!
You can start out with their StartUp plan by just paying $19.99/monthly (by the time you’re reading this after release, it is on 70% OFF meaning you just pay $5.99/month!)
After setting up your website and theme, it’s time to create your blog posts. You can use sites like Answer the Public (yes, it’s free as well) to come up with ideas and write what people are looking for.
When you’re done creating your very first blog post, it’s time to start posting on Pinterest!
Starting a Pinterest Account
I recommend starting a business Pinterest account rather than a personal account. I talk more in-depth on how to do that in this post.
Once you’ve set it up, refer to this post on how to optimize your Pinterest account.
After you’ve set up your Pinterest account and it’s ready to go, it’s time for you to start publishing your blogs on there. This is much easier than trying to do SEO on your website (although this is recommended, for beginners, you should focus more on Pinterest first!).
Publishing Blog Posts on Pinterest
Pinterest is a visually appealing site so you need to have visually appealing Pinterest pins (aka Pinterest graphics).
I recommend you use a free graphic design tool called Canva (it’s free to sign up btw!). You can either create the templates yourself, use the templates Canva has OR you can purchase my Pinterest templates from Etsy or Creative Market. Here’s a list of some of my recommended Pinterest templates…
100 Feminine Pinterest Templates, version 1 (create and schedule these for months!)
100 Feminine Pinterest Templates, version 2 (this is the updated version to the first version)
30 Elegant Pinterest Templates (this is my favourite one!)
35 Feminine Pinterest Templates (for those who are budgeting or want an affordable price!)
Once you’ve completed creating your blog post pins, you can simply go to Pinterest > “Create” and then “Create Pin”.
You can drag and drop your pins (but make sure to drop them on the left sidebar since you’re not making a carousel or collage pin).
Now here are the steps on optimising your pin for ranking:
- “Add your Title”: Make sure to add your blog post title or fill it in with another header if you want to fill in the word count of 40-100. Add at least 1-2 keywords to your title and make it appealing so people are more likely to click through to your pin. Use tools like CoSchedule’s Headline Analyzer to maximise your pin potential.
- “Tell everyone what your Pin is about”: Create a keyword optimised summary on what your blog post is all about! Fill in 100-500 words. Make sure you write your first 1-4 paragraph lines like you’re talking to a friend. Then you can fill in more keywords at the end.
- “Add alt text”: Copy your title and put it in this area as well.
- “Add a destination link”: Add your blog post URL
- “Publish immediately”: If you prefer to post it now, you can simply checklist this option or if you want to schedule the pin to a later date, checklist the “Publish at a later date” along with the date and time.
And that’s it! After that, you can repin to your own boards. In this post, I share more about how to do that.
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